- Input a string of text and click the decode or encode button.
This URL encoder/decoder is a digital advertising ad ops tool used to help edit and troubleshoot 3rd party ad tags, click trackers, and impression trackers. This is most commonly used when certain URL or tag parameters or strings need to be encoded or unencoded.
URL encoding or decoding is needed when including a URL as a parameter inside another URL. It makes sure the URL is not broken up into pieces and results in unexpected handling of input.