The Conversion & ROI Calculator is used to calculate the CPA (cost-per-action or customer) based on conversion rates, advertising costs, and customer revenue. Also, the calculator allows you to calculate ROI (Return on Investment) based on the other values provided.
This online marketing conversion calculator helps you calculate and measure the success of your internet marketing and sales, from ad impressions and views to actual sales and return on investment (ROI).
You can use this calculator to simulate your marketing funnel and decide whether the marketing campaigns and programs you are planning or just set up will be profitable.
Return on investment (ROI)
Is this campaign working and driving enough revenue to cover the marketing costs? The third section of the digital marketing conversion & ROI calculator helps you understand that.
To get the answers, type in the revenue you made in total on your sales and you can then calculate all of the other metrics.
You can open the advanced mode to forecast revenue using some assumptions or predictions.
Even with the best and most compelling advertisement ever, most customers will leave a website without completing an action or buying anything and never come back.
Some will become potential customers that return because they are interested in your product but are not yet ready to complete a transaction or become a customer.
This drop off through each stage of the customer journey is typical and when measured can be a valuable KPI (key performance indicator) along with the conversion rate in optimizing your digital advetising campaigns and landing pages.
This calculator helps you determine the amount of people at each stage of the marketing funnel based on some benchmarks or assumptions.