Connected & Streaming TV
AdLib helps agencies, brands, and marketers turn Connected TV into a measurable, scalable, and orchestrated growth channel — blending premium storytelling with cross-DSP precision and real-time performance intelligence.
CTV has become one of the fastest-growing channels in digital advertising, yet audiences are spread across dozens of platforms with different inventory, targeting rules, CPM structures, and measurement standards.
Audiences are spread across dozens of platforms, from Hulu and Roku to YouTube TV, Sling, and FAST networks.
Each environment has different inventory, targeting rules, CPM structures, and measurement standards.
Marketers are forced to juggle multiple DSPs, siloed reporting, and inconsistent attribution models.
Blind spots across screens and devices, difficulty comparing performance between publishers or DSPs, and limited visibility into incremental reach and frequency.
Inefficient spend allocation due to isolated data and time-consuming manual optimization and pacing.
AdLib turns streaming and Connected TV into a unified, intelligent performance channel by centralizing activation, optimization, and measurement across all major CTV ecosystems.
One place to set up and activate CTV campaigns.
One performance dashboard spanning all DSPs and publishers.
One optimization engine reallocating spend toward top-performing sources.
One complete view of reach, engagement, and cross-device outcomes.
With full transparency, real-time intelligence, and deterministic attribution, CTV becomes as measurable—and as optimizable—as mobile or display.
Run, optimize, and measure Connected TV campaigns from one platform with complete visibility across every publisher, device, and DSP.
Activate premium CTV inventory from one centralized workflow.
Automatically shift spend based on completion rates, viewability, audience response, and publisher performance.
Connect CTV exposure to actions on mobile, desktop, and in-store visits.
See exactly where ads served — including publisher, device, and creative-level verification.
AdLib helps agencies, brands, and marketers simplify Connected TV advertising with centralized activation, optimization, and measurement.
Expand reach across CTV platforms with centralized activation and transparent reporting built for client delivery.
Link upper-funnel storytelling to performance metrics — from completion rate to site visits, conversions, and ROAS.
Build multi-screen video strategies that combine CTV, online video, and mobile with unified targeting and attribution.
2x
lift in video completion rates with cross-DSP route optimization
35%
improvement in ROAS through consolidated performance intelligence
Faster mid-flight adjustments and more efficient spend allocation across screens
Verified placements across CTV devices, networks, and publisher environments
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A.
Senior Director
AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Head of Media Operations
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
German “Yerman” T.
Co-Founder & CEO
AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns
Emily C.
Content Marketing Manager
Ease of use in a domain where simplicity is rare.
Joe M.
Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.
Verified User in Marketing and Advertising
Most Helpful Team
Best Tech
Prompt Response
Sushil C.
Vice President
1. User friendly dashboard
2. I can add all the targets on the same page easy to cross-check
3. Multiple DSPs are available on the ADLIB Platform.
4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.
5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.
6. Ease of Integration
7. Ease of Implementation.
8. Ease to reach support team
Napoleon P.
AD Operation Specialist
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.
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