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White Label DSP Platform

Your brand. Our platform. Launch in weeks.

Launch your own branded, multi-DSP programmatic platform in 4-6 weeks. Access Trade Desk, DV360, and Amazon under your logo.

Let's Build Yours
INTEGRATE WITH
theTradeDesk
xandr-seeklogo
DV360
amazon-dsp
Magnite
DoubleVerify
peer39
Beeswax
criteo
Digital Turbine
disqo
kochava
AudioGo
kevel
rockerbox
The Challenge

Building proprietary ad tech is expensive and slow.

Most teams end up choosing between building from scratch or relying on third-party tools that limit control, branding, and revenue.

Years of engineering

Launching a white label DSP requires extensive development work and infrastructure management.

High development costs

Ongoing platform maintenance and complex integrations drain resources before you see ROI.

Limited control & branding

Third-party tools restrict your ability to own client relationships and revenue opportunities.

3yrs

Average time to build a proprietary DSP from scratch — before AdLib.

6wks

Average time to launch with AdLib's white label solution.

Our Solution

A turnkey white label DSP built for speed

AdLib provides the infrastructure, integrations, and automation engine your team needs. Launch campaigns across major DSPs while keeping branding, client relationships, and reporting fully under your control.

Launch in Weeks

Deploy a fully branded programmatic platform without building ad tech infrastructure from scratch.

Unified Reporting

A single dashboard for all campaign data, billing, and performance across every channel and DSP.

Multi-DSP Access Under Your Brand

Your clients bid via Trade Desk, DV360, Amazon DSP, and Xandr from a UI that says YOUR LOGO. No other WL vendor offers this.

Dedicated Support

AdLib's team handles onboarding, technical setup, and ongoing platform support so you can focus on clients.

AI-Powered Optimization

AdLib's cross-DSP optimization engine automatically allocates budget to top-performing inventory.

Full brand Control

Your logo, your colors, your domain. Clients interact exclusively with your brand never AdLib's.

How Does AdLib White Label DSP Work?

Five steps from kickoff to live campaigns under your brand here

1

Onboarding & Setup

AdLib's team configures your white-labeled environment with your branding, domain, and user accounts.

2

Brand Configuration

Apply your logo, color palette, and custom domain. Your clients see only your brand, never AdLib's.

3

DSP Integration

Connect to 20+ DSPs and exchanges. AdLib handles all API integrations and supply relationships.

4

Launch Campaigns

Build, target, and activate campaigns across CTV, audio, display, video, and more in one interface.

5

Optimize & Report

AI-driven optimization maximizes performance while unified reporting keeps clients informed.

CASE STUDIES

Real partners. Real results.

See how agencies and brands launched their branded DSP with AdLib and delivered measurable business impact in weeks.

Atlantic Media Group

Boosted B2B lead gen performance

🚀 Live in 6 Weeks
42% Improvement in lead generation performance
34% More efficient budget allocation
80+ Hours saved per month
“AdLib gave us the flexibility and transparency we needed to improve performance while keeping complete control of our media strategy.”

— Executive Team, Atlantic Media Group

EduTech Academy

Dramatically lowered CPA for student registrations

🚀 Live in 6 Weeks
47% Lower cost per student registration
36% Increase in registrations
60+ Hours saved per month
“The ability to automatically move budget toward what was performing best gave us a significant advantage in controlling acquisition costs.”

— Marketing Leadership, EduTech Academy

Benefits

Why agencies and networks choose AdLib.

[ 1 ]

Launch Your Own DSP in Weeks

Deploy a fully branded programmatic platform in 4-6 weeks instead of building ad tech infrastructure from scratch.

[ 2 ]

Multi-DSP Access

Reach audiences across CTV, audio, display, native, video, and DOOH from a single unified platform.

[ 3 ]

Maintain client relationships

Offer programmatic media buying under your brand while keeping full ownership of client accounts and revenue.

[ 4 ]

Dedicated white-label support

Work with AdLib’s team for onboarding, technical setup, and ongoing platform support.

Use Cases

Built for agencies and media networks.

AdLib helps agencies and media platforms launch branded advertising solutions and grow revenue while keeping operations efficient.

Agencies

Launch a Branded Media Buying Platform

Expand into managed advertising services under your own brand — without the overhead of building ad tech.

  • Reclaim the 40% of time lost juggling multiple DSPs
  • Offer clients a proprietary DSP experience with your branding
  • Run multi-channel campaigns across CTV, audio, display, and more
  • Consolidate billing and reporting into a single white-labeled dashboard

Activate Audiences Beyond Owned Properties

Turn your first-party shopper data into a new $X revenue line. Launch an off-site ad business in 6 weeks.

  • Target your first-party shopper audiences off-site at scale
  • Launch a self-serve advertising portal for brand partners
  • Access premium inventory across major DSPs through one interface
  • Deliver closed-loop attribution tied to your retail data

8+

White-labeled partners live today

2x

Faster time-to-market vs. building in-house

40%

Of time reclaimed from managing multiple DSPs

The White Label DSP for Leading Brands

Trusted by agencies & networks worldwide.

AdLib makes it easy to run campaigns across the world's top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect. On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Pedro Paulo M.Head of Media Operations
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A
Gian ASenior Director
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
John Doe
John DoeCEO
AdLib DSP is a great platform that helps us with outreach further than the normal ad platforms we use. It's easy to set up campaigns.
Sushil C.
Sushil C.Vice president

Launch your white-labeled DSP in weeks, not years.

Book a 45-min call. Walk away with: a mocked-up preview of YOUR branded DSP, rough pricing for your spend, and a 90-day launch plan.

Let’s Build Yours ➜ Contact Sales
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