White Label DSP Platform
Launch your own branded, multi-DSP programmatic platform in 4-6 weeks. Access Trade Desk, DV360, and Amazon under your logo.
Most teams end up choosing between building from scratch or relying on third-party tools that limit control, branding, and revenue.
Launching a white label DSP requires extensive development work and infrastructure management.
Ongoing platform maintenance and complex integrations drain resources before you see ROI.
Third-party tools restrict your ability to own client relationships and revenue opportunities.
Average time to build a proprietary DSP from scratch — before AdLib.
Average time to launch with AdLib's white label solution.
AdLib provides the infrastructure, integrations, and automation engine your team needs. Launch campaigns across major DSPs while keeping branding, client relationships, and reporting fully under your control.
Deploy a fully branded programmatic platform without building ad tech infrastructure from scratch.
A single dashboard for all campaign data, billing, and performance across every channel and DSP.
Your clients bid via Trade Desk, DV360, Amazon DSP, and Xandr from a UI that says YOUR LOGO. No other WL vendor offers this.
AdLib's team handles onboarding, technical setup, and ongoing platform support so you can focus on clients.
AdLib's cross-DSP optimization engine automatically allocates budget to top-performing inventory.
Your logo, your colors, your domain. Clients interact exclusively with your brand never AdLib's.
Five steps from kickoff to live campaigns under your brand here
AdLib's team configures your white-labeled environment with your branding, domain, and user accounts.
Apply your logo, color palette, and custom domain. Your clients see only your brand, never AdLib's.
Connect to 20+ DSPs and exchanges. AdLib handles all API integrations and supply relationships.
Build, target, and activate campaigns across CTV, audio, display, video, and more in one interface.
AI-driven optimization maximizes performance while unified reporting keeps clients informed.
See how agencies and brands launched their branded DSP with AdLib and delivered measurable business impact in weeks.
— Executive Team, Atlantic Media Group
— Marketing Leadership, EduTech Academy
Deploy a fully branded programmatic platform in 4-6 weeks instead of building ad tech infrastructure from scratch.
Reach audiences across CTV, audio, display, native, video, and DOOH from a single unified platform.
Offer programmatic media buying under your brand while keeping full ownership of client accounts and revenue.
Work with AdLib’s team for onboarding, technical setup, and ongoing platform support.
AdLib helps agencies and media platforms launch branded advertising solutions and grow revenue while keeping operations efficient.
Launch a Branded Media Buying Platform
Expand into managed advertising services under your own brand — without the overhead of building ad tech.
Activate Audiences Beyond Owned Properties
Turn your first-party shopper data into a new $X revenue line. Launch an off-site ad business in 6 weeks.
8+
White-labeled partners live today
2x
Faster time-to-market vs. building in-house
40%
Of time reclaimed from managing multiple DSPs
Book a 45-min call. Walk away with: a mocked-up preview of YOUR branded DSP, rough pricing for your spend, and a 90-day launch plan.
Pricing depends on your budget, so there's no fixed rate card. AdLib works on a performance basis with no monthly minimums, which means fees are tied to hitting your KPIs. You'll get rough pricing for your spend level on the 45-minute discovery call.
There are no annual commitments or spend minimums. Agreements run month to month, and either party can end them with two business days' written notice.
You keep full ownership of your client accounts, relationships, and revenue. AdLib processes campaign data under your agreement to deliver and improve the service. Your clients only ever see your brand.
You get access to 20+ DSPs, exchanges, and retail media networks, including DV360, Amazon DSP, and Beeswax. AdLib manages every API integration and supply relationship for you, so new DSPs show up in your platform without extra work on your end.
No. AdLib's team configures your environment, branding, custom domain, and DSP integrations, then supports the platform after launch. If you want to build custom workflows later, the Programmatic APIs are available, but they're optional.
Your clients pay you, since the client relationship stays under your brand. The built-in billing tool generates branded invoices daily, weekly, or monthly and collects by card, ACH, or wire. It also reconciles DSP spend against payments automatically.
Supply comes through partners like Magnite and Digital Turbine, plus premium CTV and audio from Netflix, YouTube TV, Spotify, Amazon Prime, and Paramount+. Brand safety and fraud protection run through Integral Ad Science, DoubleVerify, Peer39, and Jounce. For measurement and attribution, AdLib integrates with Kochava, Rockerbox, and Disqo.
Give written notice and the agreement ends, with no lock-in or exit penalty. You pay only for media already delivered and any non-cancellable buys, and AdLib refunds unused prepaid fees pro rata within 30 business days. Download your reports before access closes.