Mobile User Acquisition
AdLib’s Mobile User Acquisition solution helps app marketers and agencies drive installs, engagement, and revenue with multi-DSP optimization, audience intelligence, and privacy-safe targeting.
Mobile marketers face increasing complexity as privacy regulations, IDFA deprecation, and evolving attribution models limit traditional targeting.
Most DSPs focus on volume—not quality—resulting in expensive installs, low retention, and wasted spend.
Without cross-platform intelligence, it’s nearly impossible to determine which channels, devices, and creatives attract the most valuable users.
App developers and UA teams need a smarter, data-driven solution that connects performance, attribution, and optimization under one platform.
AdLib’s Mobile User Acquisition engine is built for performance and scale.
Unify campaign delivery across 10+ DSPs, leveraging identity graphs, contextual signals, and first-party data to find and convert high-intent users.
Smart Campaigns automatically test creative variations, evaluate post-install metrics, and reallocate budget toward the best-performing sources in real time.
Integrations with top mobile measurement partners (MMPs)—including AppsFlyer, Adjust, and Kochava—ensure attribution accuracy and retention tracking.
Acquire higher-value users with AI-powered optimization, accurate attribution, and complete performance transparency.
AI-powered optimization across DSPs for better CPIs.
Full MMP integrations for attribution and event tracking.
Creative testing with automatic budget reallocation.
Unified reporting across install and engagement KPIs.
100% transparency into spend and performance.
20-30%
lower cost per install (CPI) vs. single-DSP buying
Higher retention rates through first-party audience enrichment
Faster campaign scaling with automated optimization and budget shifts
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A.
Senior Director
AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Head of Media Operations
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
German “Yerman” T.
Co-Founder & CEO
AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns
Emily C.
Content Marketing Manager
Ease of use in a domain where simplicity is rare.
Joe M.
Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.
Verified User in Marketing and Advertising
Most Helpful Team
Best Tech
Prompt Response
Sushil C.
Vice President
1. User friendly dashboard
2. I can add all the targets on the same page easy to cross-check
3. Multiple DSPs are available on the ADLIB Platform.
4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.
5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.
6. Ease of Integration
7. Ease of Implementation.
8. Ease to reach support team
Napoleon P.
AD Operation Specialist
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.
