Geofarming

Turn real-world visits into high-intent digital audiences.

AdLib Geofarming converts location data from past visits into privacy-safe, high-performing audiences — ready for conquesting, retargeting, or lookalike expansion across every DSP.

The Challenge

Offline customer behavior is difficult to turn into digital audiences.

Advertisers often struggle to connect offline consumer behavior with digital retargeting.

Limited Audience Reusability

Legacy geofencing tools capture impressions but fail to build reusable audiences.

Incomplete Visitation Data

Without clean, timestamped visitation data, brands lose opportunities to reach real customers who’ve already shown intent.

Privacy & Scalability Challenges

Marketers need a reliable way to transform verified foot traffic into addressable audiences, while respecting privacy and ensuring scalability across multiple DSPs.

Our Solution

Turn verified foot traffic into addressable audiences.

AdLib Geofarming takes historical visitation signals and turns them into digital segments.

Verified Visitation Audiences

The system aggregates anonymized device-level data, verifies it through multiple location partners, and builds deterministic audience lists of users who visited a physical place in the last 7–30 days.

Cross-Channel Activation

Activate these segments directly across CTV, display, mobile, and audio channels—all from within AdLib’s unified platform.

Flexible Audience Strategies

Run conquesting campaigns against competitor store visitors, retarget past customers, or expand into lookalike audiences using our predictive modeling engine.

Benefits

Everything You Need for Smarter Geofarming

Turn verified visitation data into privacy-safe audiences you can activate, retarget, and refresh across every channel.

[ 1 ]

Verified Foot Traffic Audiences

Build audiences from verified foot traffic data.

[ 2 ]

Visitor & Competitor Retargeting

Retarget visitors or conquest competitor locations.

[ 3 ]

Privacy-Safe Data Aggregation

Privacy-safe, deterministic data aggregation.

[ 4 ]

Cross-Channel Activation

Activate across all channels and DSPs.

[ 5 ]

Always-Fresh Audiences

Automatically refresh audiences for ongoing campaigns.

20-50%

higher conversion rates than non-location-based segments

Improved brand lift and in-store return visits

2-3x

longer campaign longevity through automated audience refreshes

Don't take our word for it

Trusted by agencies and brands worldwide.​

g2-reviews-icon

Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.

Gian A.
Senior Director

g2-reviews-icon

AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.

Pedro Paulo M.

Pedro Paulo M.
Head of Media Operations

g2-reviews-icon

The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.

German “Yerman” T.
Co-Founder & CEO

g2-reviews-icon

AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns

Emily C.

Emily C.
Content Marketing Manager

g2-reviews-icon

Ease of use in a domain where simplicity is rare.

Joe M.

g2-reviews-icon

Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.

Verified User in Marketing and Advertising

g2-reviews-icon

Most Helpful Team

Best Tech

Prompt Response

Sushil C.
Vice President

g2-reviews-icon

1. User friendly dashboard

2. I can add all the targets on the same page easy to cross-check

3. Multiple DSPs are available on the ADLIB Platform.

4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.

5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.

6. Ease of Integration

7. Ease of Implementation.

8. Ease to reach support team

Napoleon P.
AD Operation Specialist

Make every DSP smarter.

Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.