Gaming
AdLib helps gaming publishers and studios acquire high-value players, drive engagement, and scale revenue across every DSP — all with transparent measurement and AI-driven optimization.
In the competitive gaming market, scale without control leads to wasted spend.
Developers and publishers need user acquisition that balances cost efficiency with player quality.
Fragmentation across ad networks and DSPs makes it difficult to measure what’s working.
Fraud, duplicate attribution, and poor retention are persistent challenges when buying in isolation.
With performance marketing costs rising, gaming companies require automation, transparency, and continuous optimization to keep their user growth profitable.
AdLib gives game marketers full control over programmatic performance.
Connect with every major DSP and MMP—including AppsFlyer, Adjust, and Kochava—to analyze cost per install, retention, and lifetime value across campaigns.
Smart Campaigns automatically shift budget toward DSPs, creatives, and inventory that deliver the best quality installs—not just the cheapest.
In-App Advertising and Cross-DSP Optimization ensure campaigns reach verified players inside quality gaming environments, while Always-On Pixels maintain tracking continuity for event-based retargeting.
Run campaigns globally, test new creative strategies, and report performance confidently through Custom Reporting & Data Exports to TapClicks, NinjaCat, or your BI tools.
Acquire higher-value players with intelligent optimization, fraud protection, automated creative testing, and transparent performance measurement.
Optimize across DSPs for highest-value installs.
Full MMP integration and log-level visibility.
Fraud protection and real-time optimization.
Dynamic creative testing and automation.
Transparent reporting for LTV and retention performance.
20-35%
lower CPI with cross-DSP intelligence
Improved retention rates from optimized inventory
Verified, fraud-free delivery across global gaming apps
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A.
Senior Director
AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Head of Media Operations
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
German “Yerman” T.
Co-Founder & CEO
AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns
Emily C.
Content Marketing Manager
Ease of use in a domain where simplicity is rare.
Joe M.
Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.
Verified User in Marketing and Advertising
Most Helpful Team
Best Tech
Prompt Response
Sushil C.
Vice President
1. User friendly dashboard
2. I can add all the targets on the same page easy to cross-check
3. Multiple DSPs are available on the ADLIB Platform.
4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.
5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.
6. Ease of Integration
7. Ease of Implementation.
8. Ease to reach support team
Napoleon P.
AD Operation Specialist
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.
