Foot Traffic Measurement
AdLib’s Foot Traffic Measurement platform gives marketers definitive offline attribution — tracking store visits, event attendance, and in-person engagement driven by digital campaigns across all DSPs and channels.
Measuring the offline impact of digital ads has long been a blind spot for marketers.
Without clear visibility into who visited after seeing an ad, brands can’t confidently calculate true ROI or optimize location-based strategies.
Many measurement tools operate in isolation from DSP execution, requiring separate integrations or manual data matching.
AdLib integrates Foot Traffic Measurement directly into campaign delivery.
When a campaign runs across CTV, display, audio, or mobile, AdLib’s verification partners collect privacy-safe location signals to determine which devices were exposed and later visited a specified store or venue.
That data is unified inside AdLib’s dashboard alongside impressions, clicks, and conversions, giving you a full-funnel view of media effectiveness.
Custom attribution windows, frequency filters, and dwell-time thresholds help agencies analyze engagement depth and optimize spend accordingly.
Connect media exposure to physical actions in the real world for true omnichannel attribution.
Connect digital media exposure to real-world visits with privacy-safe measurement, unified attribution, and deeper visitation insights.
Unified online-to-offline attribution across all DSPs.
Real-time visitation data visualization.
Integration with Geofencing and Geofarming workflows.
Privacy-compliant device-level measurement.
Dwell-time and frequency metrics for deeper insight.
15-25%
measurable lift in store traffic linked to campaign exposure
40%
reduction in wasted media by optimizing underperforming locations
Validated attribution from verified, privacy-safe partners
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A.
Senior Director
AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Head of Media Operations
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
German “Yerman” T.
Co-Founder & CEO
AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns
Emily C.
Content Marketing Manager
Ease of use in a domain where simplicity is rare.
Joe M.
Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.
Verified User in Marketing and Advertising
Most Helpful Team
Best Tech
Prompt Response
Sushil C.
Vice President
1. User friendly dashboard
2. I can add all the targets on the same page easy to cross-check
3. Multiple DSPs are available on the ADLIB Platform.
4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.
5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.
6. Ease of Integration
7. Ease of Implementation.
8. Ease to reach support team
Napoleon P.
AD Operation Specialist
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.
