Always-On Pixels
AdLib’s Always-On Pixels ensure that retargeting and measurement never stop, even during site outages, tag changes, or platform updates — maintaining continuous tracking, redundancy, and automatic failover protection.
A single tracking failure can break retargeting campaigns and attribution reporting.
When pixels are paused, replaced, or misfired, valuable audience data is lost—costing performance, revenue, and momentum.
Traditional DSP tags operate in isolation, so when one fails, all associated remarketing and lookback windows collapse.
Agencies need redundancy, automation, and stability for ongoing audience collection and remarketing.
AdLib’s Always-On Pixels operate as a distributed redundancy network.
When one pixel or DSP tag fails, AdLib’s system automatically routes signals through backup pathways to preserve retargeting continuity and data capture integrity.
The system revalidates data across Display, CTV, Audio, and Mobile and syncs to live DSP segments.
Remarketing lists stay active and up-to-date—even when creative tags change, analytics integrations refresh, or sites migrate.
Marketers retain every conversion signal and can continue campaigns without interruption.
Keep audience collection and retargeting running continuously with automated redundancy, real-time syncing, and seamless campaign integration.
Automated redundancy and failover for all active pixels.
Continuous audience tracking across all DSPs.
Real-time validation and syncing for retargeting lists.
Prevent data loss during migrations or downtime.
Easy integration with AdLib Smart Campaigns.
99.9%
uptime for tracking continuity
Zero data loss across retargeting lists during failovers
up to
25%
higher retargeting ROI through uninterrupted audience capture
Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.
Gian A.
Senior Director
AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.
Pedro Paulo M.
Head of Media Operations
The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.
German “Yerman” T.
Co-Founder & CEO
AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns
Emily C.
Content Marketing Manager
Ease of use in a domain where simplicity is rare.
Joe M.
Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.
Verified User in Marketing and Advertising
Most Helpful Team
Best Tech
Prompt Response
Sushil C.
Vice President
1. User friendly dashboard
2. I can add all the targets on the same page easy to cross-check
3. Multiple DSPs are available on the ADLIB Platform.
4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.
5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.
6. Ease of Integration
7. Ease of Implementation.
8. Ease to reach support team
Napoleon P.
AD Operation Specialist
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.
