AdLib helps app developers and performance marketers scale installs, engagement, and retention with cross-DSP optimization, fraud prevention, and full-funnel transparency.
App developers need more than installs—they need long-term users.

Fragmented DSPs, inconsistent attribution, and low-quality traffic make scaling difficult and expensive.

Performance marketers lack unified visibility into which channels drive the best retention and lifetime value.
AdLib provides a single platform to manage user acquisition campaigns across all major DSPs.
Automatically allocate budget toward the sources delivering the most cost-effective installs and engaged users.
MMP Integrations with AppsFlyer, Adjust, and Kochava ensure attribution accuracy, while In-App Advertising targets users within verified mobile environments.
Monitor CPI, ROAS, and retention metrics in one dashboard, with Custom Reporting pushing insights directly to your analytics stack or cloud storage, including S3, TapClicks, and NinjaCat.
Achieve faster growth, lower acquisition costs, and complete transparency.
Scale app growth with automated optimization, accurate attribution, cross-channel retargeting, and complete performance visibility.
Multi-DSP buying with automated budget optimization.
Verified installs and engagement via MMP integrations.
Cross-channel audience retargeting for retention.
Real-time reporting and data exports.
Full transparency into performance and spend.
20-35%
lower CPI through automated optimization
Higher user retention through smarter targeting
100%
visibility into install and event data
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.