AdLib for Mobile App Developers

Acquire and retain high-quality users across every DSP.

AdLib helps app developers and performance marketers scale installs, engagement, and retention with cross-DSP optimization, fraud prevention, and full-funnel transparency.

The Challenge

App growth is about more than driving installs.

App developers need more than installs—they need long-term users.

Fragmented User Acquisition

Fragmented DSPs, inconsistent attribution, and low-quality traffic make scaling difficult and expensive.

Limited Performance Visibility

Performance marketers lack unified visibility into which channels drive the best retention and lifetime value.

Our Solution

Unify app user acquisition in one intelligent platform.

AdLib provides a single platform to manage user acquisition campaigns across all major DSPs.

Cross-DSP Optimization

Automatically allocate budget toward the sources delivering the most cost-effective installs and engaged users.

Accurate Attribution & In-App Targeting

MMP Integrations with AppsFlyer, Adjust, and Kochava ensure attribution accuracy, while In-App Advertising targets users within verified mobile environments.

Unified Performance Reporting

Monitor CPI, ROAS, and retention metrics in one dashboard, with Custom Reporting pushing insights directly to your analytics stack or cloud storage, including S3, TapClicks, and NinjaCat.

Faster, More Efficient Growth

Achieve faster growth, lower acquisition costs, and complete transparency.

Benefits

Everything You Need for Smarter App User Acquisition

Scale app growth with automated optimization, accurate attribution, cross-channel retargeting, and complete performance visibility.

[ 1 ]

Automated Budget Optimization

Multi-DSP buying with automated budget optimization.

[ 2 ]

Verified Installs & Engagement

Verified installs and engagement via MMP integrations.

[ 3 ]

Cross-Channel Retargeting

Cross-channel audience retargeting for retention.

[ 4 ]

Real-Time Reporting

Real-time reporting and data exports.

[ 5 ]

Complete Performance Transparency

Full transparency into performance and spend.

20-35%

lower CPI through automated optimization

Higher user retention through smarter targeting

100%

visibility into install and event data

Don't take our word for it

Trusted by mobile app developers worldwide.​

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Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisely with our campaign objectives, has consistently proven to be a highly effective strategy.

Gian A.
Senior Director

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AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will never hold us back, which gives us the confidence to deliver exactly what our clients expect.
On top of that, the platform itself is simple and intuitive—which I really enjoy—and the customer support is outstanding and attentive.

Pedro Paulo M.

Pedro Paulo M.
Head of Media Operations

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The on-boarding process is easy, transparent and very quick. The interface is intuitive, and it provides a seamless experience from campaign setup to optimization. The targeting capabilities are impressive, allowing us to reach the right audience segments with pinpoint accuracy, enabling us to make data-driven decisions effortlessly.

German “Yerman” T.
Co-Founder & CEO

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AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns

Emily C.

Emily C.
Content Marketing Manager

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Ease of use in a domain where simplicity is rare.

Joe M.

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Software technology is easy to use especially for a non- tech person. Using AdLib has been a game-changer. The interface is incredibly user-friendly, allowing me to manage multiple ad campaigns with ease. The real-time analytics and reporting tools have provided me with deep insights into my campaign's performance, enabling me to optimize on the fly and get the most out of my ad spend.

Verified User in Marketing and Advertising

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Most Helpful Team

Best Tech

Prompt Response

Sushil C.
Vice President

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1. User friendly dashboard

2. I can add all the targets on the same page easy to cross-check

3. Multiple DSPs are available on the ADLIB Platform.

4. We can run YouTube ads in ADLIB I have never seen such an option in any other DSPs.

5. Like other DSPs they don't have multiple pages for media Planning everything will be done in 2 pages it is very easy to create and cross-check.

6. Ease of Integration

7. Ease of Implementation.

8. Ease to reach support team

Napoleon P.
AD Operation Specialist

Make every DSP smarter.

Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms.