ABOUT US
Meet the faces behind adlib
AdLib is a proven leader in DSP-agnostic programmatic advertising, offering an automated, and scalable solution for marketers worldwide.
AdLib makes it easy to rapidly launch programmatic campaigns and revenue streams, minimize the resources required to scale, and stay positioned at the forefront of the digital advertising industry’s transformation.
Founded by early and long-term MediaMath employees, we’ve helped many businesses grow successfully.
Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Health tech companies have grown their users five times over while keeping costs steady.
Partner with us to transform your digital advertising strategy and achieve unprecedented growth in today’s dynamic market landscape.
CEO & Founder
Mike has over two decades of experience solving complex and large-scale technical business challenges for Fortune 500 brands, agencies, and advertisers.
Prior to founding AdLib, Mike was one of the first 100 employees at MediaMath, where he held various roles, including VP of Technical Business Development and Global VP of Platform Integrations.
CTO & Co-Founder
Dan is focused on creating new technology and products that make it easier for marketers to interact with the programmatic ecosystem.
Prior to joining AdLib, Dan worked at MediaMath for 11 years. As VP of Engineering he oversaw the development of the media buying APIs and User Interfaces.
VP of Growth
Will oversees growth and the teams that deliver high-performing campaigns for our clients.
Before joining AdLib, Will co-founded HudsonMX where he led sales strategy with the world’s largest holding companies, brands and independent agencies resulting in $150M investment, growth to 300 employees and $25B+ in media throughput.
Schedule a demo to see how AdLib helps programmatic media buyers get back 40% of their time spent juggling multiple DSPs and reporting platforms
