Mike is a programmatic marketing pioneer, engineer, and thought leader with over 15 years of experience solving complex and large-scale technical business challenges for Fortune 500 brands, agencies, and advertisers.
After leading the global technical services group at MediaMath for almost a decade, Mike launched his own programmatic advertising agency. His small team worked through many late nights, weekends, and vacations to manually launch and manage campaigns — and they knew there had to be a better way.
They decided to build their own software to automate and simplify the entire process and the results were incredible. They could easily manage more campaigns and clients, drive better outcomes, and spend less time doing it all.
Today, AdLib is the premium DSP that eliminates the barriers to successful programmatic advertising.
Mike is a bacon lover, live music enthusiast, and lives in New York with his wife Gaby and their sassy cairn terrier, Evey.